Desi Dhamaka!

Media messiah (and luckily for me - friend, mentor and guide:-) Nusrat Durrani (the head of the new MTV division - MTV World) created quite a dhamaka at MIT yesterday, with his three back to back speaking gigs. First stop was the Sloan business school, where Nusrat was mobbed like a rock star by hordes of MBA types, all wanting his business card, after his kickass powerpoint presentation. Second stop, Henry Jenkins' Creative Industries class (lots of questions and answers) and finally a packed colloquium in the evening, where he showed some awesome music videos, promo clips and audience research material from MTV Desi and MTV Chi, and answered even more questions about all that goes into launching a slew of new MTV channels. Key term of the day: superserve. Fun argument of the day: whether Hulk Hogan deserves to be promoting MTV Desi or not. Major realization of the day: Man, this thing is going to be huge. Here's a link to the Desi site below - stay tuned.