The mysterious ways of Indian Gaming
Hi again,
while I'm still on a quest for the ultimate killer app in Indian gaming, I found that Indian mobile providers obviously have different concepts than those I would think of, especially licensing a 'star' and churning out all conceivable kind of content around him or her, among them games... http://www.indiantelevision.com/mam/headlines/y2k5/nov/novmam58.htm (thanks to ContentSutra for that one!)
That seems a pretty weird idea to me to if you want to establish all of these things as different minimarkets and not just pick out a few stars (I never never heard of Mona Singh btw, mea culpa...) and do it all whether it fits or not... but they also have Jurassic Park, Bruce Lee and Cricket World Championship, oh well, the mobile goldrush... when I look at games like King of Bollywood Gaon Ki Gori I must say, they are seriously messing up the Bollywood gaming potential.
Much more promising is their current console game Ashoka (*not* based on the Shah Rukh Khan movie). Do you think they will sell that in the US or the UK? I'd be the first to try it :)
Have a charming evening,
Stefan
posted by Stevyie at 7:59 AM
2 Comments:
Stefan, Mona Singh is the name of the actress who plays Jassi in the popular TV serial Jassi Jaisi Koi Nahin. She was quite a phenom 2 years ago - though I doubt that anyone would buy games based on her. I agree with you - its pretty confusing what they're doing content-wise. So many opportunities, man. I'm actually waiting for Ashoka as well...if they can pull it off... wooh.
From what I'm hearing, the mobile gaming business is, at this stage, a subset of the promotions business. A producer approaches a reputed firm like IndiaFM.com, and asks them to take care of the entire "new media" promotion. IndiaFM develops a microsite, and a "world" for the film through a tie up with some mobile service provider (Reliance has been big here, with the "Kal Ho Na Ho" R-World becoming a huge success, for e.g.). And the game is another piece in this larger promotional environment. It remains to be seen how companies like Indiagame, Indiatimes-games, and Mauj leverage their successes here to push for independent games that extend well beyond one movie.
But I do feel that thinking about a game based on a "star" is the safest bet in these early times. Much like Brian Lara and the cricket game.
We should talk more about all this!
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