My Space India launch

I haven't yet made up my mind about what I feel about MySpace India. On the face of it, I like what they're doing with the entertainment business, and how they're going about differentiating themselves vs. Orkut, Facebook, etc. I know quite a few musicians who use MySpace India and are happy with it. I'm also thrilled with how they're going live with concerts, etc. all over the country. It's really an awesome time to be in the rock business in India - the scene is exploding - Rolling Stone is here, live acts mushrooming, bars are full (Try getting a table at Blue Frog on any night in this city!). But yet, there was something about the way MySpace went about its launch party last night that left me....well, feeling cold, and not cool. I don't know, man. Pentagram at the amphitheater was ok. But post that, I was disappointed. Maybe it was the forced coolness of the beanbags and hookahs spread all over. The garish 'we hired an event manager and look at what we spent' kind of decor. The dull atmosphere. The food stations with long lines of a really confused audience - bored whatever types, corporate types, international visitors, etc. all slightly confused about what they were supposed to do and why. Someone commented that it was a pajama-tshirt wedding reception and that's how I felt too. It didn't feel like the launch of something radically different - something that would create a community of creative artists or change the way India networks socially at all. It was more of a boring kind of corporate product launch. Underwhelming. Raghu Dixit was alright I suppose and I feel bad that I didn't stay for Shaair and Func, because I like her a lot, but just couldn't.