I presently work broadly on innovation at Godrej Industries, one of India's large business conglomerates, where, among other things, I am assembling a small culture lab to cross pollinate academic ideas within business mindsets. In addition to this, I serve as Editor-at-Large for Verve magazine, India, and I am also affiliated with MIT's C3 consortium - now the Futures of Entertainment Conference, as a Futures of Entertainment Fellow.

Prior to this, I worked on new media, venture capital and innovation for Mahindra & Mahindra, another of India's large business conglomerates. My other work experiences have included founding India's first youth website, business development for Sony's Indian television channel operations, writing and editing copy for Elle magazine and the Times of India group, helping make a low-budget feature film and teaching as a visiting faculty member at a Bombay college.

I am a TED Fellow and often present on different aspects of creative and corporate India at forums like Names Not Numbers Mumbai, Nokia World (London), Unbox Festival (Delhi), Next Media (Banff) and XMedia Lab (Auckland) and at institutions like the Berghs School of Communication (Stockholm). I have served as a judge at the British Council's Young Fashion Entrepreneur of the Year Award India (2008) and for the Marie Claire 'Made in India' Fashion Awards (2009).

My first book, Gay Bombay: Globalization, Love and (Be)Longing in Contemporary India (New Delhi, London, Los Angeles, Singapore: Sage Publications) was released in April 2008.